In less than six weeks, Major Lazer took over Africa touring over 6 countries releasing four songs alongside its visuals featuring Burna Boy, Mr Eazi, Raye, Kizz Daniel, Babes Wodumo and Kranium. Some of their earliest works, the remix to ‘Run up’, featured Skales, Yung L, and producer Chopstix. Runtown and Walshy Fire did the hit record ‘Bend down pause’, Jidenna and Ice Prince were instrumental in the smash hit, ‘Particula’, while Wizkid has Diplo on ‘Naughty Ride’.
Many who come across the “Major Lazer” brand usually think at first it refers to a person which is “DJ Jillionaire” but before we come to Jillionaire as the face of Major Lazer, there also two other important figures; Record Producer Diplo and DJ Walshy Fire.
Its no news that many international artistes are beginning to explore the Africa diaspora for its diversities and uniqueness in areas of Music, Arts and Fashion. Africa has been known to be coupled with many talents and cultural dimensions which makes it unique and inquisitive to exploration. Everything they had done was strategic, Major Lazer’s business is designed to seek out new markets to extract value. Creating music is half of the business, touring is the other half. Lagos wasn’t the only stop on the continent. With International Interest into the Afro Beats Genre and its sound, the EDM trio (Diplo, Jillionaire, Walshy Fire) explores the Africa Diaspora working and creating new sounds, genres with Africa’s acts from Nigeria, Ghana, Jamaica and South Africa.
In the words of Diplo, “Over the past few years we’ve had the chance to tour extensively and work with artists across Africa”.
“These music scenes continue to inspire the music we make and sets we play. We wanted to bridge our music as Major Lazer with all these new sounds and genres coming out of Africa.”
MAJOR LAZER FT. BURNA BOY – ALL MY LIFE”
“All My Life” isn’t the first Major Lazer Afro Beats track but it definitely is the first song released with a video for their Africa Takeover. The video shot in Lagos, Nigeria showcased the culture from the Northern part of Nigeria called the Dambe Boxing, a one-armed combat performed to entertain royalties. Burna Boy currently loved by many for his “YE” track with no doubt did justice to this single.
MAJOR LAZER – ORKANT/BALANCE PON IT (FT. BABES WODUMO & TARANCHYLA)
GQOM Queen, Babes Wodumo being the rave Dance of the moment in South Africa. GQOM is the latest Dance vibe in South Africa and the EDM trio took advantage of that sound to create an amazing Afro Beats Mix which was released in September, also featuring music from Niniola, Tekno, Davido. We all know how South Africans Dance-hall can keep one dancing non-stop.
MAJOR LAZER – TIED UP (FT. MR. EAZI, RAYE & JAKE GOSLING)
Mr Eazi who is taking over the globe with his releases one at a time, recently featured on “Live My LIfe” by Rudimental & Major Lazer still hot on charts was yet featured on Major Lazer’s Tour Project alongside Ghanaian Princess, Raye. The video was shot in the streets of Accra, Ghana showing its peaceful milieu and the connection between the kids, youths and elders.
MAJOR LAZER – LOYAL (FT. KIZZ DANIEL & KRANIUM)
Nigerian’s Afro Pop artiste, Kizz Daniel teamed up with Jamaica’s Dance-hall and Reggae Singer, Kranium to produce what might have been the best Afro-Beat track among all. The video was directed and shot in Dakar, Senegal “Lion Country” portraying the youthful Senegalese as fearless, limitless and brave.
The Major Lazer takeover Africa ended with concerts #MajorLazerSoundSystemLive held in South Africa, Malawi, Nigeria, Kenya and Uganda.